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Plum is India's foremost 100% vegan beauty brand, with a defined purpose of adding goodness to the world we live in. Plum is focused on restoring and maintaining your skin, hair and body as nature made it to be and we strive to give back to nature as much as we can. Plum gives 1% of every sale to environmental causes. Besides being PETA-certified vegan & cruelty-free, Plum products are always free of parabens, phthalates, Propylene Glycol, SLS, PABA, DEA and other harmful chemicals.